WhatsApp-to-ERP order bridge
Voice note or photo-order becomes a Tally/Zoho invoice. Last-mile distributors stop double entry.
Saral Automation
Bridge the gap between grassroots chaos and enterprise efficiency.
While Saral Projects build the tools, Saral Automation deploy, manage, and scale them. We are the human + software layer that ensures kiranas, clinics, and transport operators don't just buy software—they run on automation.
Start Your Automation Journey →
Who We Are – The Execution Engine
We don't just build software. We operationalize it.
Saral Automation is the enterprise services vertical of Elite Startup Club. We partner with NBFCs, logistics companies, retail chains, and government bodies to deploy last-mile automation across India's grassroots economy.
White-labeled automation
for enterprise partners
Field-level agent networks
for onboarding & training
API-first integration
with existing enterprise systems
Real-time dashboards
for partner oversight
"Your enterprise stack stops at the city limit. We take it to the village shop."
Marketing Services – Hyperlocal Acquisition at Scale
We turn your enterprise offering into a local movement.
| Service | How We Do It |
|---|---|
| Vernacular Voice Campaigns | AI-driven IVR & WhatsApp broadcasts in 12+ languages |
| Trust Agent Networking | Onboard local shopkeepers as brand ambassadors (paid per activation) |
| Offline-to-Online Events | Saral Melas (tech fairs) in tier-3 towns with live software demos |
| Referral Automation | Auto rewards for kiranas who onboard 5+ peers via their unique code |
| In-Store QR Amplification | Dynamic QR on billing counters → leads → enterprise CRM |
Reduce CAC by 40% using trusted local agents instead of digital ads.
Software Automations – Embedded for Grassroots
We build automation that works on ₹6,000 smartphones & 2G networks.
| Automation | What It Does | Enterprise Use Case |
|---|---|---|
| WhatsApp Order Bot | Voice + text order capture → auto entry into ERP | FMCG distributor order collection |
| Udhaar Khata Sync | Auto-push credit sales to central ledger | Bank/MFI underwriting feed |
| Inventory Alerts | Low stock → auto PO to wholesaler | Supply chain replenishment |
| Payment Reconciliation | UPI auto-match with invoice | NBFC loan repayment tracking |
| Document OCR | Aadhaar/PAN scan → auto KYC | Insurance/Finance onboarding |
Real Impact Example
"Saral Automation reduced our distributor order processing time from 4 hours to 12 minutes. 200+ kiranas now order via WhatsApp voice note – auto-converted to invoice in our ERP."
— Distribution Head, Top 5 FMCG Company
— Distribution Head, Top 5 FMCG Company
Operational Support – Your Last-Mile Execution Partner
We don't just deploy. We ensure adoption.
Saral Mitra Network
2,500+ field agents across 15 states for in-person onboarding, training, and support in local languages.
WhatsApp Support Desk
Kirana owners message us in Hindi/Marathi/Tamil — we resolve within 2 hours. No tickets, no portals.
Adoption Dashboards
Daily active users, transaction volume, feature usage — shared with your ops team every Monday.
Feedback → Feature Loop
Monthly user feedback sessions → prioritized feature requests → deployed in 2-week sprints.
Compliance Tracking
Auto-audit of every transaction for GST, KYC, and data privacy compliance.
Multi-State Rollout
Proven playbook for scaling from 1 city to 10 states — we handle language, compliance, and agent hiring.
Enterprise Partner Models – How We Engage
| Model | Best For | What You Get |
|---|---|---|
| White-Label Platform | Banks, NBFCs, large enterprises | Your brand on our automation stack. Full API access. Dedicated instance. |
| Managed Automation Service | Mid-market, growth-stage companies | We deploy + run + support. You get dashboards and outcomes. |
| Project-Based Deployment | Pilot programs, POCs | Fixed-scope deployment for 1 geography/use case. 8-week timeline. |
| Revenue-Share Partnership | Startups, social enterprises | Zero upfront. We take % of transaction volume or cost savings. |
Pricing model:
• One-time setup fee (integration + agent training)
• Monthly transaction fee (₹ per automation event)
• Performance bonus (linked to your KPI improvement)
• One-time setup fee (integration + agent training)
• Monthly transaction fee (₹ per automation event)
• Performance bonus (linked to your KPI improvement)
FAQ – Sales Edition
Q: Do we need to change our existing ERP?
No. We build lightweight bridges (APIs, webhooks, or even Excel auto-import) to connect our automation to your current system.
Q: How fast can you deploy?
Pilot in 2–3 weeks. Full scale (1,000+ businesses) within 60 days. We have pre-built agents for retail, finance, health, and transport.
Q: What about data security?
All data encrypted at rest & transit. We are ISO 27001 compliant (in process). No data sold. Enterprise retains ownership.
Q: What if our users don't use the automation?
That's why we have Saral Mitra agents. They sit with users, set up reminders, and resolve issues in their language. We measure daily active use.
Q: Do you serve only India?
Currently India (urban + rural). But our stack works anywhere with WhatsApp + UPI. Ask us about emerging markets.
Q: How do we start?
Book a 30-min Automation Audit. We map your last-mile friction points and deliver a fixed-price proposal.
Project references — Saral Automation
MSME back offices still retype the same order from WhatsApp into Excel into Tally. These bridges kill that loop.
Exception desk agent
Agent flags GSTIN mismatch or stock-out and pings the owner, not the whole group.
Before/after ops films
30-second reels of "yesterday vs today" for a kirana distributor — the ad that actually converts owners.
Automation partner badge
Client storefront shows "ops on Saral" so their retailers trust the new process.
Playbook for the next branch
SOPs cloned to city #2 in a week. The first win funds the second.
Ready to turn grassroots chaos into automated growth?
Get the Automation Audit (free)
Receive a pilot proposal within 5 days
Launch with zero upfront integration fee (first 3 partners)
Call: +917988375156
Book Your Free Automation Audit →
