Digital LOS + eKYC + NACH
Application to disbursal under 4 hours on a Gujarat NBFC book. Bureau APIs in the sanction rule.
Saral Finance: The Complete Digital Ecosystem for Financial Services
From NBFCs and fintech startups to independent financial advisors, Saral Finance provides the compliance-ready technology, lead generation engine, and automation tools to help financial service providers scale loan disbursals, manage investments, and automate back-office operations.
Helping financial businesses disburse ₹500Cr+ annually
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The Saral Groups Role in Finance
Saral Groups is a vertical of Elite Startup Club, dedicated to empowering grassroots entrepreneurs across India. In the Finance vertical, we act as your digital COO, marketing department, and tech partner — all rolled into one.
We don't just sell software. We provide:
- Ready-to-use automation tools for daily operations
- Done-for-you marketing services to acquire customers
- Operational support to help you focus on growth, not admin
- Compliance-ready infrastructure for your industry
Our Promise: We help you move from "managing" to "scaling" — so you can serve more customers with less stress and higher margins.
Who We Serve
| Segment | Description |
|---|---|
| NBFCs & MFIs | Non-banking finance and microfinance companies |
| Fintech Startups | Lending, wealth, and insure-tech platforms |
| Financial Advisors | Independent RIAs and mutual fund distributors |
| Loan Agents/DSA | Direct selling agents managing client portfolios |
| Insurance Brokers | Agency management and policy administration |
Software Automations We Provide
Built for Indian businesses. No coding skills needed. Works on mobile & desktop.
| Feature | What It Does | Benefit to You |
|---|---|---|
| Digital Loan Origination | End-to-end LOS: application → credit check → sanction → disbursal | 3x faster loan processing |
| KYC Automation | Aadhaar eKYC, video KYC, PAN verification, bank account verification | Fully compliant onboarding |
| Repayment Engine | Auto EMI calculation, NACH mandate setup, payment reminders, NPA tracking | 95% on-time collections |
| Investment Dashboard | Mutual fund, stock, FD, and insurance portfolio tracking with goal planning | One view for advisors & clients |
| Lead Management CRM | Multi-source lead capture, scoring, assignment, and nurture workflows | Never lose a prospect |
| Risk & Compliance | Automated regulatory reporting, audit trail, data encryption at RBI-grade | Audit-ready, always |
| Agent/Partner Portal | Multi-level commission engine, sub-agent management, payout automation | Scale your distribution |
| White-label App | Your branded mobile app for loan applications, investments, and support | Go digital under your brand |
Marketing Services — Done for You
Social Media Management
Content calendars, post design, community management, and Instagram/Facebook growth campaigns.
SEO & Content Marketing
Keyword research, blog writing, on-page optimization, and link building for organic discovery.
Performance Ads
Google Ads, Meta Ads, and marketplace ad management with ROAS-focused optimization.
Email & WhatsApp Marketing
Drip campaigns, promotional broadcasts, and automated customer re-engagement flows.
Video & Creative Production
Product videos, explainer animations, testimonial videos, and ad creatives — all in-house.
Funnel Optimization
Landing page A/B testing, conversion rate optimization, and customer journey mapping.
Operational Support — Your Back Office, Automated
Business Process Design
SOP creation, workflow mapping, and team role definition for scalable operations.
Vendor & Partner Management
Contract negotiations, vendor onboarding, and partner ecosystem development.
Financial Operations
Invoicing automation, expense tracking, payment reconciliation, and GST-ready reports.
HR & Team Support
Attendance tracking, payroll integration, and performance dashboards for your team.
Frequently Asked Questions
Is your platform RBI/NBFC compliant?
Yes. Our platform follows RBI's digital lending guidelines, data localization norms, and IT security framework. We support all major regulatory filings and audit requirements.
Can I white-label the entire platform?
Absolutely. Deploy a fully branded mobile app and web portal with your company's name, logo, and domain. Your customers will never know a third-party platform powers it.
How does the loan origination system work?
End-to-end digital: borrower applies via your branded link → auto credit check via bureau APIs → rule-based sanction → digital agreement signing → automated disbursal. Average TAT: under 4 hours.
Do you integrate with credit bureaus?
Yes. Pre-built integrations with CIBIL, Experian, Equifax, and CRIF Highmark for credit reports and scores. Custom bureau rules for your lending policy.
What about payment collection?
Full repayment stack: NACH/ENACH mandate registration, UPI autopay, payment gateway integration, automated reminders via WhatsApp/SMS/email, and NPA classification workflows.
Project references — Saral Finance
NBFCs, DSAs, and RIAs still stitch KYC, CRM, and collections in Excel. These projects are the regulated path to scale.
Collections WhatsApp agent
EMI reminder, UPI link, and promise-to-pay logging. Human collectors only see broken promises.
DSA lead engine
City + product pages (“gold loan in [town]”) plus Meta lead forms into the CRM, not a shared inbox.
White-label borrower app
The NBFC’s name on Play Store. Customers never see the vendor.
Partner portal + commission engine
Sub-DSAs onboard with GST invoices auto-issued. Distribution scales without a new ops hire per city.
Ready to Transform Your Finance Business?
Join businesses who have already automated their operations with Saral Finance.
Call / WhatsApp: +917988375156
Offices: India | Available nationwide — from metros to tier-3 cities
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